Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Marketing

Pay Details:
$96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Manager, Consumer Insights - Diverse Communities & Student Portfolio is accountable for leading brand and consumer insight strategies for priority growth segments, with a strong emphasis on brand health tracking, executive-ready storytelling, and strategic interpretation of macro trends impacting diverse communities and students.This role sits within the Customer Experience & Insights (CX&I) group and acts as a trusted thought partner to Marketing, Brand, and Enterprise stakeholders-translating complex data into clear implications that influence strategy, investment, and experience design. The role reports to the Senior Manager, North American Brand Insights and operates with a high degree of independence and ownership.

Overall

The successful candidate will serve as the Consumer Insights Lead for the Canadian Diverse Communities and Student portfolios, with primary accountability for:

• Brand health tracking and performance measurement among priority customer segments
• Synthesizing attitudinal, behavioral, and macro-environment data to tell a clear, compelling story of what is changing, why it matters, and what TD should do next
• Serving as a strategic advisor who brings clarity, context, and focus to complex questions around brand, equity, inclusion, and growth

This role is expected to move beyond reporting results to connect the dots across time, data sources, and external forces, helping stakeholders understand not just what happened , but what it means and what to prioritize next .

Key Responsibilities

Brand Health & Performance Tracking

• Own and lead ongoing brand health tracking for Diverse Communities and Student segments, including awareness, consideration, brand perceptions, and emotional associations.
• Interpret quarter-over-quarter and year-over-year trends, separating signal from noise and clearly communicating confidence levels, volatility, and implications.
• Partner with Brand and Marketing teams to ensure brand health metrics are used appropriately in decision-making, not simply reported.
• Proactively identify opportunities to evolve measurement frameworks to reflect changing consumer expectations and market realities.

Insights Leadership & Storytelling

• Translate complex quantitative and qualitative analysis into clear, concise, executive-ready storytelling grounded in business implications.
• Craft narratives that integrate brand data, campaign performance, consumer mindset shifts, and macro trends into a cohesive point of view.
• Accurately synthesize live discussions (workshops, readouts, leadership meetings) into stakeholder-ready materials with clarity and speed.
• Tailor insights for different audiences-executive, senior leadership, and working teams-without losing strategic clarity.

Diverse Communities & Macro Context

• Develop and maintain a strong understanding of macro factors affecting diverse communities and students, including social, economic, cultural, and generational dynamics.
• Connect external context (e.g., cost-of-living pressures, immigration patterns, generational sentiment, trust in institutions) back to shifts in brand perceptions and customer expectations.
• Act as an internal subject-matter expert on how broader societal change shows up in brand health and customer experience.

Vendor & Stakeholder Management

• Independently manage vendor relationships end-to-end, including briefing, methodological discussions, interpretation, and performance management.
• Ask the right questions to probe what is truly driving performance, changes, or anomalies in the data.
• Build strong, trust-based relationships with stakeholders by offering perspective, not just answers.

Delivery Excellence & Ownership

• Lead insights work from problem definition through delivery, ensuring high quality, on-time outputs.
• Proactively flag risks to timing, data quality, or interpretation and propose clear next steps or trade-offs.
• Balance multiple workstreams while maintaining strategic focus and delivery rigor.

Expectations of the Role

In this role, you are expected to:

• Translate complex data and analysis into clear, concise, executive-ready storytelling
• Independently manage vendor relationships, asking the right questions to understand what is truly driving performance
• Accurately synthesize live discussions into stakeholder-ready materials
• Deliver work on time, or proactively flag risks and propose clear next steps
• Demonstrate learning agility, openness to feedback, and the ability to apply direction quickly
• Bring macro-level awareness and connect external forces to brand and consumer insight narratives

Qualifications & Experience

• Minimum 8+ years of experience in market research or consumer insights (agency and/or client-side).
• Direct experience leading brand health tracking: designing, interpreting, and socializing brand metrics over time.
• Strong quantitative research expertise; qualitative experience an asset.
• Proven ability to synthesize multiple data sources into a single, coherent story.
• Exceptional written and verbal communication skills, with confidence presenting to senior and executive audiences.
• Strong vendor management experience with the ability to challenge thinking and elevate output quality.
• High level of comfort working independently in ambiguous, evolving environments.
• Deep curiosity about consumer behavior, brand equity, and cultural change.
• Experience or demonstrated interest in diverse communities, equity-deserving groups, or inclusion-focused research strongly preferred.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet