AVP Marketing, General Insurance Supergrowth Acquisition

Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Marketing

Pay Details:
$145,000 - $200,000 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Role Accountabilities

• Provides leadership and oversight for the development, management and execution of marketing plans, that drive business growth in line with Super growth ambitions across General Insurance.
• Owns development & management of marketing plans and associated business sponsored marketing budgets
• Working closely across Marketing Practices, leads the development, budget allocation & delivery of integrated campaigns and in so doing, is responsible for media/advertising strategies, creative delivery & performance tracking for the business (integrated campaigns include paid, owned and earned tactics).
• Provides oversite to strategy kickoffs within marketing (target, offer, timelines, budget) in compliance with Marketing process and governance control requirements
• Applies the Brand to all aspects of marketing and is the key resource for the business on the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience
• Develop marketing talent that are enterprise assets for the organization
• Drive marketing innovation and new capabilities
• Partner with product, channel, and technology to support achievement of business goals
• Provide enterprise leadership at Business Unit tables
• Work with Executive Journey Owner to align marketing strategy to business strategy
• Provide input to Enterprise Marketing Functions (Sponsorships, Analytics, Brand)
• Champion customer centric orientation

Skills, Education and Experience

• 10+ years of Marketing experience, with deep knowledge of marketing/brand strategies, digital marketing and a demonstrated ability to apply them.
• Experience in P&C Insurance Marketing would be an asset
• Able to manage and coach through; budget, project management, creating integrated campaigns, developing marketing strategies and plans, results reporting, analysis and problem solving.
• Live the TD framework
• Experience in Marketing Agile ways of working
• Strong strategic skills to translate business objectives into marketing strategy.
• Strong ability to design, execute and deliver leading marketing communication
• Data and analytically focused and digital acumen
• Financial acumen (understanding marketing outcomes driving P&Ls)
• Strong stakeholder management, communication and influencing skills
• Ability to recognize and build talent, Empowering coach
• Agility in a time of great change
• Building common purpose
• Resilient and versatile
• Enterprise thinking
• University degree required

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet